Industry: Lower-Middle-Market Private Equity & Strategic Consulting
Website: https://aepequity.com

Project Overview
AEP Equity Partners is a private investment and strategic consulting firm that partners with founders to build market-leading companies in the lower-middle market. The site was designed to communicate their people-first values, collaborative deal process, and hands-on advisory model across investment and consulting services.

• Clear service segmentation: Separate sections for Investment Approach, Advisory/Consulting Services, and Partnership Framework to guide different audience interests.

• Value-driven narrative: Prominent use of metaphors (the “Atomus” concept) and core principles (integrity, curiosity, loyalty, collaboration) to reinforce brand ethos.

• Leadership showcase: Co-founder bios with backgrounds and headshots to build trust and personal connection.

• Contact & lead capture: Simple contact form and strong call-to-action (CTA) to initiate investor or founder inquiries.

Role & Deliverables

• Developed WordPress site with a clean, professional theme

• Customized page templates for service areas and team bios

• Populated content emphasizing mission, workflow, and partner alignment

• On-page SEO setup and responsive/mobile design

• Setup of lead-generation form with email forwarding

Outcome
A polished, founder-centric site that expresses AEP’s strategic positioning, supports credibility with clear messaging and leadership visibility, and drives meaningful engagement from potential partners.