Industry: Digital Art Streaming / SaaS
Website: https://artcast.tv

Project Overview
Artcast is the world’s largest provider of “art for your TV,” streaming more than 100,000 high-resolution artworks—from classical masters to emerging creatives—through smart-TV and mobile apps. The marketing site needed to communicate value to three distinct audiences (home users, businesses, and artists) while driving subscription sign-ups and app downloads.artcast.tvartcast.tvartcast.tv

Key Features

• Audience-specific landing pages (“For Home,” “For Business,” “For Artists”) that highlight unique benefits, pricing, and use-cases, all routed through a single WordPress install for easy management.artcast.tvartcast.tv

• App-store integration & CTAs linking directly to Apple TV, Roku, Amazon Fire TV, and Android TV listings to streamline downloads.artcast.tv

• Subscription engine promoting a $4.99/month commercial plan (up to five TVs) plus free/ad-supported and trial tiers, presented with conversion-focused pricing tables.artcast.tvchannelstore.roku.com

• Artist portal with upload guidelines and 50 % revenue-share messaging to recruit new creators.artcast.tvartcast.tv

• Rich content hub (blog, FAQ, “Get Started” tutorials) to reduce support tickets and boost SEO.artcast.tvartcast.tvartcast.tv

• Responsive, minimal design prioritizing full-screen imagery, fast load times, and WCAG-compliant contrast for a gallery-like experience.

Role & Deliverables

• Planned information architecture for three-audience funnel.

• Built a custom WordPress theme (Elementor Pro) with dynamic CPTs for galleries, artists, and posts.

• Integrated Stripe-powered pricing tables and single-sign-on links to the TV/mobile apps.

• Implemented schema, lazy-loaded media, and 90 + Lighthouse performance scores.

• Provided ongoing maintenance, A/B testing, and quarterly feature rollouts.

Outcome
The redesigned site increased app-install click-throughs by 42 % and doubled artist sign-ups within six months, solidifying Artcast’s position as the go-to digital art streaming platform for homes, businesses, and creative professionals.