Industry: Family Medicine / Primary Healthcare
Website: familycarefc.com

Project Overview
Family Care of the Fox Cities is a comprehensive family medicine clinic in Appleton, WI, offering care from prenatal to geriatric patients. The website was built to highlight their full spectrum of services, support patient engagement (including telehealth and MyChart access), and drive appointment scheduling and new patient inquiries.

Key Features

• Full life-cycle care layout: neonatal, pediatric, adult, women’s and men’s health, mental health, sports medicine, dermatology, and preventative services

• Virtual care and MyChart integration: telehealth appointments, eVisits, secure patient portal access, appointment management, and online billing

• Lead-generation focus: appointment scheduling, new patient onboarding, and online bill pay throughout the site

• Transparency and trust: provider bios, office hours, on-call service info, and detailed policies to support patient confidence

Role & Deliverables

• Customized Elementor website built on WordPress

• Designed and structured service pages for each core area of care

• Integrated MyChart portal and virtual care tools

• Developed mobile-responsive layouts and contact-driven UX

• Incorporated provider profiles, clear CTAs, and essential patient information

Outcome
A professional, patient-friendly website that simplifies access to care, promotes online engagement, and strengthens Family Care’s presence in the local healthcare community.